Publisher: University of Economics in Katowice (2012)
192 pages
ISBN: 978-83-7246-776-8

Internet Communication Management
International Week

Wojciech Dyduch, Małgorzata Pańkowska (eds.)

New technologies, including management information systems, the Internet and mobile communication technologies, have transformed many aspects of modern business and marketing. It seems only natural that recent studies have begun to address the role of communication in the particular context of new technologies. With the advent of new mobile infrastructure providing higher bandwidth and constant connection to the network from virtually everywhere, the way people use communication media is predicted to radically transform. A new breed of information systems, referred to as Internet systems as well as mobile information systems have appeared to address the emerging situation.

The purpose of the initiative "Internet Communication Management" has been the publication of the discussions initiated during the First International Week ,,Internet Communication Management'' organized by the Promotion and New Media Bureau in cooperation with Faculty of Informatics and Communication at University of Economics in Katowice in February 2011.

The book covers papers written by university professors from different countries i.e., Germany, Italy, Taiwan, France, Turkey, Holland, UK, Belgium, Czech Republic and Romania.

We kindly invite to see the International Week and to the participation in the learning courses.

"Internet Communication Management" book aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of communication management. It is written by and for professionals who want to improve the general understanding of the strategic role of communication value in the distributed business environment and the necessity to protect and properly utilize the communication media at different levels of organizations as well as in society. The general mission of this book is as follows:
Assuming that business organizations as well as individuals are entirely linked together in Internet, a new approach to communication management must be developed that covers the estimation of synergy effects, the compatibility and interoperability problems, business and social value creation, and the overload reduction and information protection.

The target audience of this book will be composed of professionals and researchers working in the field of communication management in various disciplines, e.g. library, information and communication sciences, administrative sciences and management, social science and marketing, education, computer science, and information technology. Academic researchers, students as well as practitioners (information analysts, managers and designers) should be interested in this book. The book should help them to rethink what they do, how they do it and to encourage them to create better activities of Internet communication valuation and utilization.


  1. Izabela Gajda-Perek, Assumptions and outcomes of the undertaking - first International Week 'Internet Communication Management' at University of Economics in Katowice
  2. Małgorzata Pańkowska, International Week as educational challenge
  3. Edyta Lachowicz-Santos, Analysis of the surveys conducted among participants of the International Week and New Media Day
  4. Danuse Bauerová, Learning 2.0 Strategy Development
  5. Malte Beinhauer, The Impact of Enterprise 2.0
  6. El Hassan Bezzazi, Information control aspects in collaborative e-Learning networks
  7. Adriana Schiopoiu Burlea, The ethical issues in Internet communication
  8. Antonio Cartelli, Digital Technologies, Knowledge Construction and Subject Development
  9. Frederic Gimello-Mesplomb, Some epistemological considerations about the theories of film and cultural economics in the Internet age: revisiting superstardom models, long tail phenomenon and quality appraisal
  10. Ching-Heng Pan, Lichun Chiang, The Utilization of Web 2.0 Applications for Public Participation: Acceptance Factors of Bureaucrats' Attitudes
  11. Bernardino Quattrociocchi, The Information Communication Technology (ICT) to support the internationalization paths of the enterprises in the fashion field
  12. Claus-Peter Rückemann, Multidisciplinary Information and Communication Systems
  13. Christine Röll, New Media and Language Teaching
  14. John Traxler, New Media: Their Impact on Business, Information, Organisations and Systems

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